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B2B, B2G and B2C: the difference, with examples from the UAE market

E-invoicing is mandatory for business-to-business and business-to-government transactions, and excluded for consumer ones. Easy to say, not always easy to apply to your own business. Here are real examples of each kind, and the cases that blur them.

Last updated: 18 October 20265 min read

The short version. In scope: any transaction between two businesses (B2B) or a business and a government entity (B2G), and the reverse (G2B and G2G). Out of scope: any transaction with an individual consumer not carrying on a business (B2C and C2B). The test is who the other party is, not your size, your sector or your product.

The definition from the source

The table in Chapter 6.2 of Guidelines 1.1 classifies a transaction by supplier and buyer. In: B2B, B2G, G2B and G2G. Out: B2C, G2C, C2B and C2C, meaning anything whose party is "a natural person not carrying on a business". Ministerial Decision 243 of 2025 is the basis. And note the scope applies "regardless of tax registration status": a business not registered for VAT issues an electronic "commercial invoice" instead of a tax invoice.

Examples

TransactionKindIn scope?
A restaurant sells a meal to a customer at the tableB2CNo
The same restaurant signs a catering contract with a company for its staffB2BYes
The vegetable supplier invoices the restaurantB2BYes, and the restaurant receives it electronically
A clinic invoices a patient paying cashB2CNo
The same clinic invoices the insurer for the same patientB2BYes
An online shop sells to individualsB2CNo
The shop buys its stock from a wholesalerB2BYes (incoming invoice)
A subcontractor invoices the main contractorB2BYes
A consultancy invoices a ministry or a municipalityB2GYes, from day one
A licensed freelancer designs a logo for a companyB2BYes
The same freelancer designs a wedding invitation for an individualB2CNo
A free-zone company sells to a mainland companyB2BYes; the free zone does not exempt
A government entity sells a sovereign service (a licence, a fee) to a companySovereign G2BExcluded under the three conditions in Chapter 7

Three common mistakes

  1. "I sell to individuals, so I am out." If even one of your customers is a company or a government entity, your transactions with it are in scope, and there is no minimum count. More importantly, your purchases from suppliers are always B2B, and their invoices will reach you electronically from January 2027 if they are large businesses.
  2. "My revenue is under AED 50 million, so I am exempt." The threshold decides when you comply (1 July 2027), not whether.
  3. "I am not VAT-registered, so it does not concern me." It does; the difference is the kind of e-invoice (commercial instead of tax).

How to measure your actual obligation

Open the last 12 months of invoices and split them: how many to companies and government entities, how many to individuals. The first number is what binds you; the second is what you can set aside for now. Then add a purchases column: how many invoices you receive from suppliers, because receiving them is as much part of the obligation as issuing them.

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Sources: UAE Electronic Invoicing Guidelines 1.1, Chapters 6.1, 6.2, 6.3 and 7; Ministerial Decision No. 243 of 2025; Ministerial Decision No. 244 of 2025 as amended by No. 66 of 2026 (deadlines).
This content is general information, not tax advice. Borderline cases need a written opinion from your adviser.